When all the fanfare fizzles out and your friends and family have all tried and bought whatever it is you’re selling, there can be a frightening stillness. Your sales can be so stagnant that you can almost hear the crickets chirping as if in mockery of your very serious plight.
Even if you have witnessed the hype surrounding your home business fade away into the wilderness you can still revive interest and improve your sales. You may need to turn on your powers of perception and bring out your inner hunter to find where your customers have gone.
Take a look at the following considerations.
Are You Hunting in the Right Places?
Just like a deer hunter probably won’t have any luck finding his prey in treacherous mountains, a home business owner needs to understand the habitat of his customer. It is important to have an ideal customer profile. This will tell you what your customers like, what they dislike and where they go for fun. These things will help you to figure out where to place your ads so they have a better chance of being seen.
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Are You Using the Right Strategy?
In the same way that you won’t expect to catch a deer with a mouse trap, home business owners should not expect to lure their customers using the wrong strategy. You need to find out what appeals to them and then use that as your marketing method of choice. If your customers are likely to surf the web, have a strong web presence, if they are the type to listen to talk radio, scoop up some spots during a talk program.
Are You Consistent and Patient?
Finally, sit back and wait. This can be the hardest part. There may be times when you question your approach and you feel like the money spent on marketing is not worth it, but holding the course (as long as you were right about your assumptions above) will produce great results.
Do you have any advice on how to find customers? I’d love to have people share their experiences by leaving a tip or two on how to find new customers in the comment section below!
This week I found some real gems. As usual I hope you enjoy them as much as I did.
Watch the Big Stuff and Sweat the Small Stuff from AllBusiness.com This was a really interesting read. Rieva Lesonsky explores the well-known ‘sweat the small stuff’ and ‘focus on the big picture’ mantras and comes up with an intriguing conclusion.
Resist the Time Suck from Get Rich Slowly. This is great for all those who struggle with productivity… and let’s face it, that’s everyone some of the time. 🙂
I Might Need 3 Million to Retire. What’s Your Number? from Consumerism Commentary. This is an important consideration for all home business owners, because we’ve got to look out for ourselves!
Let Pass. An Excellent Online Identity Management Tool from Online Reputation Edge. This is a great new tool for home business owners to explore!
Look out for posts later this week on Homepreneur mistakes and how to find customers. Feel free to drop a comment or question or just say hi!
Have a great week readers 🙂
This week my blog reading produced some really interesting and informative finds. These posts offer some great ideas and tips that will jumpstart your week and pump up your motivation level. Grab a cup of coffee and enjoy!
The Socially Responsible Entrepreneur from Blogtrepreneur was insightful and it made being green an effortless choice.
Business Owner’s Card Conundrum from Entrepreneur… discusses the toss up between using personal cards for business purposes or business cards that aren’t covered by the new laws.
Finding the Real Key Economic Indicators for Small Business again from Entrepreneur… important information to process.
Small Business to Start at Home from Create Liberty… manages to avoid giving actual ideas but still a worthwhile read. 🙂
Have a productive week readers!
No one can say that the characters of the Sopranos are a moral authority, but that doesn’t mean they aren’t a great resource for some very insightful principles.
When in Doubt… Ask for Advice
Tony Soprano, despite rising to the position of boss, was not averse to getting the opinions of others before making an important decision. Of course, his approach was always to disguise his indecision, but he still valued the opinion of others and appreciated that he may not always have the answer. This is priceless in a successful leader and business owner.
Respect is All Important
Tony Soprano demanded respect. Home business owners must seek to have the respect of its clients and employees (if any are hired) for the operation to reach its full potential. See The Dangers of Not Taking Your Home Business Seriously.
Think Before You Act
Despite being quick to anger Tony Soprano was a strategic thinker. He carefully thought about the consequences and counteractions of his decisions before he made a move. Home business owners would do well to mimic this trait and get in the habit of thinking things through before rushing to a decision.
Don’t Expect Things to Come Easy
Running a business is hard work. Tony often alluded to the fact that people didn’t understand the pressures of being boss not to mention his strained relationship with his mother and even father. In short, you may not have it easy, but home business owners should not be afraid of obstacles or hard work for that matter.
Family is What It’s All About
Finally, the overriding message throughout The Sopranos is that family is what it’s all about. Nothing is more important that your loved ones and this can be adapted directly into the life of the home business owner. Work can get out of hand, but always remember to rein it back into control so that you have time for your friends and family.